A study shows that the different attributes of an Ad such as the news and brand information score slightly higher than those of the Ads that do not contain any voice over. Indeed, the Ads containing voice overs turn out to be more relevant, persuasive and highly credible. If you are not getting enough response from your ads, try to make some changes in the voice over and you can see a dramatic improvement in the Ad’s performance. Let’s see here, how we can use voice over to make our Ads more effective and communicative:-

•    The latest voice over trend says that the voice over should be conversational i.e. it should be delivered in a language and manner that the audience can easily understand and relate to.

•    The written script may not have the correct display of pauses, but pausing is quite important in Voice over. It actually helps in mimicking our real life actions.

•    Another important factor in the voice over for ads is the accent. The regional accents are good to add enjoyment in the ad but when they are exaggerated, people may get annoyed. Therefore, regional accents should be used but in a limited and playful manner.

•    Don’t fill your ads with continuous voice overs as it may make your Ad less-involving. Make sure that the ads use voice over in only certain parts of the Ads and in the end. This way you can give your audience some time to give their attention towards your brand.

It is always advisable to hire the professional voice over services for your Ad voice over. They can very well ensure that your Ad becomes more engaging and more enticing.

Tags: ivr voice over company, ivr voice over systems, professional voice over services